Month: June 2026

Staunton’s curse of low expectations

(Reading time: 6 minutes)

It’s been a week since Staunton’s city council got together with members of its Comprehensive Plan Committee to review the status of the comprehensive plan update, and I’m still trying to figure out what that was all about.

One problem facing city council members is that they can’t just sit around a table and discuss the issues of the day. Aside from a limited set of circumstances, any occasion in which more than two of them exchange views becomes a public meeting, subject to all the constraints that implies. That’s great from the viewpoint of public transparency and avoiding the appearance of back-room deals, but not so great when it comes to a frank exchange of ideas and opinions on issues that require foresight and leadership. So when the council scheduled a meeting about the plan that’s supposed to guide the city for the next 20 years, the implication was that this would be a chance for Staunton leaders to air their concerns and offer suggestions for a supposedly seminal document.

Nah.

The June 3 meeting was held not at city hall but at the public library, where apparently it was not videotaped. No more than a handful of Staunton residents observed the session, which was notable mostly for its low energy and a PowerPoint presentation punctuated by long silences in response to the question, “Any questions?” To be fair, however, the bar was set incredibly low right from the start, when Rodney Rhodes, Director of Community Development, explained that the Virginia Code doesn’t actually require the plan to be updated. All that’s needed is a “review” of the plan every five years, which in essence could amount to a quick flip of the pages of a document adopted in 2019 and an equally quick “yup, looks good.”

Or not. Point being, anything that the Comprehensive Plan Committee had come up with was already far more than mandated, so don’t sweat the small stuff. Or that’s pretty much how it sounded.

It also was in marked contrast to the stress placed on the document by Will Cockrell, the consultant with EPR PC in Charlottesville who ran the PowerPoint. The comprehensive plan “is not a policy document—it’s the policy document” undergirding all other city policies, spending choices and investments, Cockrell emphasized, before lapsing into an increasingly monotoned overview of a revised plan that is “significantly shorter” than the original. Indeed, the revised plan’s greater brevity, generous use of artwork, larger type and more graphic design were all lauded as major improvements over the original, which by implication has been moldering in a musty drawer somewhere, unread and unappreciated.

To be fair again, the council was not completely without comment, starting with the revised plan’s glaring omission of any reference to Staunton Crossing. Noting that the city faces $300 million in unfunded capital needs, councilman Jeff Overholtzer pointed out that getting some tenants into Staunton Crossing could go a long way toward generating much-needed additional revenues for those needs—although what businesses should be pursued, and how, remained unspoken. Councilman Adam Campbell echoed that concern, but also noted the plan’s silence about Staunton’s unhoused population and its many vacant buildings. Councilwoman Alice Woods said she worried about the plan’s failure to more rigorously address the city’s lack of sufficient “middle housing” for its essential teachers, firefighters, cops and other service workers.

Yet such observations were relatively few and elicited scant discussion, suggesting little consensus about the purpose of a comprehensive plan. Indeed, Mayor Michele Edwards opined that the comprehensive plan isn’t a plan at all—that it’s “more a guidepost, a vision.” She received no push-back on that interpretation, just as there was no back-and-forth on any of the few other comments or opinions. The evening was, as already noted, a rather low-energy event—which only begs the question: why was it even held? What was the point?

One possible answer is that this meeting, like so many of the others having to do with the comprehensive plan, was more about process than content. About establishing a paper trail attesting to public input and official attention, regardless of substance. The June 3 city council meeting was merely one of a string of get-togethers dating back to Sept. 19, 2024, when the 11-member citizen steering committee met for the first of 15 sessions, not to mention several public presentations and workshops, all of which seems to attest to weighty substantive debate. Yet a close reading of the minutes—when they’re available, that is—suggests that much of the time was devoted to discussions of “branding,” how to word various outreach materials, reviewing survey results, and other logistical matters.  As for the plan’s actual content? That seems to have been generated largely by the consultants, who presented committee members—and later the public—with menus from which to choose their preferences.   

(Apparently the consultants were unable to come up with a branding idea that would “honor Staunton’s past while looking towards the future,” so it remains the “Comprehensive Plan 2045.”)

The comprehensive plan isn’t supposed to be just a gauzy vision of the future. Nor should its scope be defined by outside consultants, who despite their best efforts at tapping into the local zeitgeist are necessarily limited by what is reflected back to them. In that sense this whole process has been a hall of mirrors, with the consultants conducting polls and issuing questionnaires to learn what city residents want, then drafting proposals that summarize the feedback they received and asking residents what they think. If nothing else, we can conclude that city residents who have kids in school and have to get from home to work and back again don’t spend a lot of time thinking about Staunton Crossing—or about homeless people or vacant buildings or a host of other issues I raised a month ago, and again more recently.

That’s where political leadership should play a role, and thus far has not. Just as the 2019 comprehensive plan suffered from the lack of anyone at a policy-setting level stating that the plan needed to address housing issues, the current review/update has numerous blind spots that limit its effectiveness. The $300 million in unfunded capital needs mentioned by councilman Overholtzer is just one stark example—but now that it’s been raised, what’s next?

Looks like Cline won’t have to worry

(Reading time: 4 minutes)

Would-be politician Beth Macy spoke before a packed and supportive Staunton audience last night, in what should have been a rousing call to arms to unhorse the horse’s ass currently representing Virginia’s Sixth Congressional District. Unfortunately, the former journalist seems to have forgotten one of the prime directives drilled into all cub reporters, “Show, don’t tell.” In doing so, she foreshadowed yet another easy win for MAGA Republican Ben Cline.

Holding forth at The Frenchmen restaurant in Staunton’s old railroad station at an event hosted by the Staunton Democratic Committee, Macy appeared not to have received the news that she has no primary opponents—that a May 15 U.S. Supreme Court decision had put a last nail into Virginia Democrats’ redistricting efforts. That ended any chance the Sixth District would be reconfigured this year to make it less of a red swamp, resulting in an exodus of potential contenders. And, just like that, Macy became the last Democratic candidate standing in a district that Cline has carried by 60% or more in four consecutive elections.

So why is Macy still so intent on introducing herself as if this were last November? Given an opportunity to rally several dozen potential shock troops with an impassioned denouncement of her only opponent, Macy instead chose once again to put her major focus on burnishing her working-class credentials, while also—yet again—recounting her risk-taking journalism in going after Big Pharma. She had grown up Appalachian-poor in a small Ohio town. Her dad was a military vet, her husband a schoolteacher. She had raised one child who is trans and another who is gay. All her life and that of her family has been a struggle, Macy kept repeating, and that’s why she’s a fighter and that’s why she’ll be a fighter on behalf of the rest of us.

But someone else wrote Hillbilly Elegy first, and it’s all old news by now, anyway. And for all her talk of being a fighter, Macy landed only a single, glancing blow against her opponent, in lambasting him for taking corporate campaign funding.

That’s not to say that Macy didn’t offer the expected round of complaints about the abysmal state of the union, from cuts to Medicaid and food stamps to the diminished helpfulness of Pell grants to the evisceration of the Veterans Administration and its medical resources. But it was all rather bloodless, with few connections linking such carnage to Cline. Where was the itemization of particularly callous Cline votes, the recitation of Cline’s dismissive statements about the very real needs of his constituents, the detailed condemnation of Cline’s coziness with political and religious extremists and zealots?  And on other pressing issues of direct importance to a largely rural, agricultural district, there was barely a murmur. What, for example, has Cline done for farmers battered by soaring costs of fuel oil and fertilizer—or just as much to the point, what would Macy do in his stead?

We’re past the point of introducing ourselves to voters. With less than five months until the election, it’s time to re-introduce Cline to his constituents, and in such a way that even his most ardent supporters understand just how much he has waged war on their best interests.

In failing to unleash the dogs of war and taking the battle to Cline, Macy lost an opportunity this week to hone that message with a much friendlier audience than the ones she’ll confront this summer in huge swaths of the Sixth. Out in the rural precincts, where the Stars and Bars are still more prevalent than the Stars and Stripes and MAGA’s stench has yet to penetrate, Macy’s “I’m one of y’all” pitch will come across merely as Cline-lite. Unless, of course, she comes out swinging and shows herself to be the fighter she claimed to be this week. Unless, that is, she does more than merely ask us to take her word for it.