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It’s been a week since Staunton’s city council got together with members of its Comprehensive Plan Committee to review the status of the comprehensive plan update, and I’m still trying to figure out what that was all about.
One problem facing city council members is that they can’t just sit around a table and discuss the issues of the day. Aside from a limited set of circumstances, any occasion in which more than two of them exchange views becomes a public meeting, subject to all the constraints that implies. That’s great from the viewpoint of public transparency and avoiding the appearance of back-room deals, but not so great when it comes to a frank exchange of ideas and opinions on issues that require foresight and leadership. So when the council scheduled a meeting about the plan that’s supposed to guide the city for the next 20 years, the implication was that this would be a chance for Staunton leaders to air their concerns and offer suggestions for a supposedly seminal document.
Nah.
The June 3 meeting was held not at city hall but at the public library, where apparently it was not videotaped. No more than a handful of Staunton residents observed the session, which was notable mostly for its low energy and a PowerPoint presentation punctuated by long silences in response to the question, “Any questions?” To be fair, however, the bar was set incredibly low right from the start, when Rodney Rhodes, Director of Community Development, explained that the Virginia Code doesn’t actually require the plan to be updated. All that’s needed is a “review” of the plan every five years, which in essence could amount to a quick flip of the pages of a document adopted in 2019 and an equally quick “yup, looks good.”
Or not. Point being, anything that the Comprehensive Plan Committee had come up with was already far more than mandated, so don’t sweat the small stuff. Or that’s pretty much how it sounded.
It also was in marked contrast to the stress placed on the document by Will Cockrell, the consultant with EPR PC in Charlottesville who ran the PowerPoint. The comprehensive plan “is not a policy document—it’s the policy document” undergirding all other city policies, spending choices and investments, Cockrell emphasized, before lapsing into an increasingly monotoned overview of a revised plan that is “significantly shorter” than the original. Indeed, the revised plan’s greater brevity, generous use of artwork, larger type and more graphic design were all lauded as major improvements over the original, which by implication has been moldering in a musty drawer somewhere, unread and unappreciated.
To be fair again, the council was not completely without comment, starting with the revised plan’s glaring omission of any reference to Staunton Crossing. Noting that the city faces $300 million in unfunded capital needs, councilman Jeff Overholtzer pointed out that getting some tenants into Staunton Crossing could go a long way toward generating much-needed additional revenues for those needs—although what businesses should be pursued, and how, remained unspoken. Councilman Adam Campbell echoed that concern, but also noted the plan’s silence about Staunton’s unhoused population and its many vacant buildings. Councilwoman Alice Woods said she worried about the plan’s failure to more rigorously address the city’s lack of sufficient “middle housing” for its essential teachers, firefighters, cops and other service workers.
Yet such observations were relatively few and elicited scant discussion, suggesting little consensus about the purpose of a comprehensive plan. Indeed, Mayor Michele Edwards opined that the comprehensive plan isn’t a plan at all—that it’s “more a guidepost, a vision.” She received no push-back on that interpretation, just as there was no back-and-forth on any of the few other comments or opinions. The evening was, as already noted, a rather low-energy event—which only begs the question: why was it even held? What was the point?
One possible answer is that this meeting, like so many of the others having to do with the comprehensive plan, was more about process than content. About establishing a paper trail attesting to public input and official attention, regardless of substance. The June 3 city council meeting was merely one of a string of get-togethers dating back to Sept. 19, 2024, when the 11-member citizen steering committee met for the first of 15 sessions, not to mention several public presentations and workshops, all of which seems to attest to weighty substantive debate. Yet a close reading of the minutes—when they’re available, that is—suggests that much of the time was devoted to discussions of “branding,” how to word various outreach materials, reviewing survey results, and other logistical matters. As for the plan’s actual content? That seems to have been generated largely by the consultants, who presented committee members—and later the public—with menus from which to choose their preferences.
(Apparently the consultants were unable to come up with a branding idea that would “honor Staunton’s past while looking towards the future,” so it remains the “Comprehensive Plan 2045.”)
The comprehensive plan isn’t supposed to be just a gauzy vision of the future. Nor should its scope be defined by outside consultants, who despite their best efforts at tapping into the local zeitgeist are necessarily limited by what is reflected back to them. In that sense this whole process has been a hall of mirrors, with the consultants conducting polls and issuing questionnaires to learn what city residents want, then drafting proposals that summarize the feedback they received and asking residents what they think. If nothing else, we can conclude that city residents who have kids in school and have to get from home to work and back again don’t spend a lot of time thinking about Staunton Crossing—or about homeless people or vacant buildings or a host of other issues I raised a month ago, and again more recently.
That’s where political leadership should play a role, and thus far has not. Just as the 2019 comprehensive plan suffered from the lack of anyone at a policy-setting level stating that the plan needed to address housing issues, the current review/update has numerous blind spots that limit its effectiveness. The $300 million in unfunded capital needs mentioned by councilman Overholtzer is just one stark example—but now that it’s been raised, what’s next?
Looking askance 