A glimmer of hope for housing

(Reading time: 5 minutes)

The new Staunton Housing Commission, the city’s attempt to address issues of homelessness and an inadequate supply of affordable housing, got off to a rocky start with its first meeting last week. Two of its nine members were not present, and the meeting itself—one of only four scheduled for this year—occurred two months later than initially scheduled. Moreover, much of the meeting was marked by red flags waved by city planner Rebecca Joyce, who asked commission members to trust her efforts over the next year to steer their work.  

“We have to stay in a certain lane,” Joyce cautioned, warning against scattershot thinking on the one hand and thinking there is a magic formula to fix everything on the other. “Guard rails” were mentioned repeatedly.

For all that, the 30 minutes or so of group discussion that took place during the 75-minute session were the liveliest on the subject since the commission’s progenitor, the Staunton Housing Strategy Group, started meeting 18 months ago. This was, in part, due to the addition of new voices and perspectives that were notably absent from the strategy group, including those of Robin Miller, a developer, and Hans B. Kettering, a young man searching for housing he can afford while working for Fisher Auto Parts. So perhaps there’s hope for some innovative thinking.

One hint of a possible clash of ideas and values came, interestingly enough, from city vice mayor Brad Arrowood, who was an early proponent of creating such a commission. Noting that Staunton has more cows than most cities its size because of its more than 2,000 acres (of less than 13,000 total) zoned for agricultural use, Arrowood suggested that this flat and gently rolling land could eventually be developed for housing.  That contrasted with an observation made later in the meeting by Miller, the developer, who noted that building out a road map—that is, building roads, curbs, sidewalks and utilities, including electric, water and sewer lines, plus storm drains—currently costs between $1,700 and $2,000 a linear foot.

Imagine what that means for an entire traditional subdivision. With the exception of Bell’s Lane, a narrow asphalt road, Staunton’s ag-forestal district has none of that infrastructure, so building housing there will be enormously expensive. So expensive, in fact, that there’s only two ways it can happen: either by building very large, very expensive homes, or by building lots and lots of homes within a much smaller footprint. Easier, cheaper and faster, Miller offered, would be to fill in what’s already here, building on vacant lots in the developed parts of Staunton. Indeed, he added, one of the quickest ways Staunton could generate more affordable housing would be to allow greater density overall, and to allow accessory dwelling units (ADUs) in particular.

ADUs have become exactly the kind of quick-fix housing solution that makes Joyce fret, universally offered as a sure-fire way to get more people housed by allowing property owners to build second or even third homes on their existing lots. They invariably come up in these discussions because they’ve become so widespread—elsewhere. Miller mentioned that Richmond just recently adopted an ADU ordinance, despite heavy opposition. A map I published back in November showed the stark contrast locally, with Staunton and Waynesboro as non-ADU islands surrounded by the ADU-receptive sea of Augusta County.

Although the Staunton Housing Strategy Group ostensibly embraced the ADU approach, the formal housing strategy it presented to city council last fall slow-walks the concept—and one possible reason was advanced by Arrowood, who told last week’s commission meeting that it’s fraught with possible unintended consequences. What if, he suggested, homeowners on large lots put up several ADUs, only to position them as short-term rentals, or Airbnbs?  Staunton would be helpless to prevent a transformation of quiet residential neighborhoods into beehives of transient activity, while scarcely increasing the amount of affordable housing for teachers, fire fighters and other essential workers.

The obvious response is not to obstruct ADUs but to regulate Airbnbs, as other Virginia localities already do. Albemarle County, for example, requires short-term rentals to be on a minimum of five acres with a rural zoning.  But a regulatory approach runs into another philosophical roadblock, which Arrowood also articulated and which goes a long way toward explaining why Staunton is in the spot it’s in: houses are private property. They’re not just homes, but financial assets.  Airbnbs are property owners’ entrepreneurial effort to better themselves, comparable to the boarding houses of yore, when widows would let out their spare rooms to working class stiffs who couldn’t afford their own homes. Any attempt to regulate such enterprise would be downright un-American.

Airbnbs, which are rented by the day, week or month to transient guests, are nothing like boarding houses, but the comparison appeals to a certain rosy nostalgia. It also highlights the tension, albeit not one that was further explored at last week’s commission meeting, between two opposing views of how we move from here. On the one hand, an assertive embrace of a higher density and infill strategy that builds on what already exists; on the other, a long-range contemplation of how a blank canvas, otherwise known as the ag-forestal district, might be shaped while avoiding upsetting the status quo.

As with many such tensions, the outcome most probably will lie somewhere between the two. But it will be interesting, in the months ahead, to see how clearly these differences are articulated by commission members and how they’re resolved. That could make for more of the animated conversation that showed briefly last week, before Joyce threw up those guard rails, and just might lead to a more durable and meaningful consensus.

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March 11 postscript/clarification: I’ve misstated Hans Kettering’s interest in local housing issues, as he wrote to let me know that he has decent housing and an amicable relationship with his landlord. As Hans further noted, “I was speaking for friends and people of the community that can’t find anything in Staunton at a reasonable price.” My apologies for my mistake.

We have to know what we don’t know

(Reading time: 8 minutes)

One of the underlying issues pervading all aspects of the affordable housing discussion we’ve been having locally is the lack of reliable, timely data. There’s a lot we don’t know, and much of what we think we know is flawed.

There is, for example, the recently released regional housing study, which not only lacks a lot of needed information but is burdened by a significant load of outdated and incomplete statistics.  The problem this poses is a false sense of authority. Statistics just look so damn definitive. They’re precise and official looking, and they do such a nice job of reducing complexity into the numeric equivalent of a soundbite that it’s hard to put them aside. They brook no argument—even when they send you off on a wild goose chase.

But the regional housing study is far from unique. A couple of more recent pronouncements about the housing situation illustrate how apparently authoritative sources can paint a picture that on closer examination is at least questionable. Yet because such statements fit so well into a broader understanding of our circumstances, they get adopted and repeated and eventually blend into the background narrative without a challenge. They become accepted wisdom, shutting down further discussion.

Consider, for instance, the question of how much government regulations add to the price of a newly built home.  Developers may have to pay for environmental impact or traffic studies, as well as zoning, impact, utility hook-up and other fees, and have the additional costs of complying with OSHA regs and specific design standards. Builders must comply with building codes and architectural design standards, as well as foot the bill for permit or inspection fees. Could relaxing or amending some of this regulatory burden allow for cheaper housing to be built?

To ask the question is to answer it: of course it would. What that doesn’t tell us is how much of a cost-saving is possible, and whether that reduction would be significant enough to prompt the construction of more affordable housing. Are regulatory costs so high that they are a major disincentive for more housing development? Or are they relatively minor, in the overall scheme of things, and therefore unlikely to produce more than marginal gains if cut back, possibly at the price of lower quality?

We don’t actually know. All the meetings and conversations locally about “solving” the housing shortage have been remarkably unbalanced, in the sense that the people sitting around the table overwhelmingly are from the demand side of the housing equation. The supply side—developers, builders, lenders, underwriters, property managers—has been  remarkably rare.  

So when attendees at a recent SAW housing group meeting heard that $92,000 of a new home’s price tag is attributable to regulatory costs, it might have seemed that a significant information void had been filled. Moreover, given that this statistic was generated by the National Association of Home Builders (NAHB), it certainly sounded authoritative. And the implications are seemingly huge: with a new home in the SAW region going on the market for upwards of $326,000, as much as 28% of a new home’s selling price might be trimmed solely by government fiddling with the various requirements it imposes on builders and developers.

A closer look at that NAHB calculation, however, suggests otherwise. The actual regulatory cost calculated by the association was $93,870, of which it attributed $41,330 to developer’s regulatory costs and $52,540 to regulation during construction. The study was conducted four years ago. The developers’ costs were based on a survey sent nationwide to 2,071 NAHB members—with a scant 57 providing “complete and useable responses.” The association provides no information about which markets were represented in the responses, nor how widely they were distributed. The $41,330 number, in other words, is a wild-ass guess that has little to no relevance to the SAW region in 2025, despite its apparent precision.

Meanwhile, the survey based its conclusions about builders’ costs on 280 “complete and useable responses,” which sounds better than the developers’  stats but with no indication of whether this was a higher rate of return, since the NAHB doesn’t say how many builders were polled. And, again, the study provides no information about which markets were represented or what kinds of homes the builders were erecting. Nearly half of the increased costs those builders attributed to regulations were due to “changes to building codes over the past 10 years,” so there’s no applicability to localities with few or no changes to their building codes over that period. In addition, a substantial chunk of increased regulatory costs was attributed to “architectural design standards motivated by aesthetics, or possibly even, in some cases, a desire to price less affluent residents out of particular neighborhoods.” Is that relevant to the SAW region?

In short, the applicability of this extremely limited “study” to any particular housing market is less than zero— “less than” because using a misleading statistic can create a false sense of comprehension.  But with the NAHB distilling a complex issue into a seemingly authoritative data point, there’s the temptation to think there’s no need to research the issue any further. The regulatory cost burden on new housing construction? Asked and answered.

A different kind of false certainty based on an apparently authoritative source was seen at the Staunton city council’s March 13 work session, at which the planning staff was asked what role developers play in terms of the city’s housing strategy. As just indicated, an accurate answer would have been “little to none.” The staff response, however, was to assert that “most of the land for larger developments has already been purchased, so they are looking at more of the low hanging fruit of the single lots and other smaller cottage-type developments.”

That answer not only was unresponsive, but highly questionable. Even a cursory look at a map of Staunton will disclose an abundance of undeveloped and open land, especially in the city’s northern reaches. The city’s 2018 comprehensive plan, currently being updated, noted that of Staunton’s 12,800 acres, nearly 3,000 acres was vacant land zoned for residential use. Some of that land undoubtedly has been developed in the past seven years, and a significant chunk of it is undevelopable because of steep terrain or flooding hazards, but even with that there’s clearly a lot of room within city limits for more housing.

But land availability isn’t subject merely to physical constraints. Land use ultimately is subject to political choices, notably over zoning. Those 3,000 vacant acres are apportioned among four zoning classifications, with the lowest-density classification claiming nearly a third of the total. Medium-density zoning, meanwhile, had 415 vacant acres, while high-density zoning weighed in with 325.8 vacant acres—all more than enough, one would presume, for at least some significant housing developments. But if that’s not enough, how much more housing could be built through upzoning? Is that something that should be at least examined, without a prior dismissal of the possibility?

Other political choices are reflected in the city’s decision to set aside considerable acreage for an ag-forestal district, “intended to support the growth of active farm, forestal, nursey and related enterprise.” Given Staunton’s location within a heavily agricultural county, it’s not unreasonable to ask whether preserving still more farmland within the city’s boundaries is the most appropriate use of such property, especially if doing so penalizes development of sufficient affordable housing. How many hundreds of acres of the ag-forestal district could be carved out for other uses while still preserving its most attractive natural features, such as the Bells Lane corridor?

Then there are the decisions that went into designing Staunton Crossing, the city’s premier economic development effort. Early on, planners for the project contemplated housing as part of its development mix, presumably in recognition of the need for new businesses to have adequate housing for their employees.  But then, for reasons never made explicit, the housing idea got dropped, even as plans for an AI data center shrugged aside criticism that such centers provide only modest employment gains—the ostensible rationale for building Staunton Crossing in the first place.  Meanwhile, in the seven or so years since those choices were made, new data centers have grown exponentially in size and become omnivorous consumers of water and electricity, raising the question of how well suited such an industrial application is for a region that has had frequent drought scares. Should that part of the project be reexamined to assess its suitability for housing?

None of this is to say that the city should be upzoning any particular area, that the ag-forestal district should be trimmed or rezoned entirely, or that Staunton Crossing should stop trying to recruit data center providers. But it does point to the fact that these and other land-use decisions are inherently political, made at a specific time for reasons that may change or become obsolete, and that new priorities—such as the growing need for affordable housing—may take on greater importance. To dismiss a question about new housing developments by saying, in effect, that there’s no room for big projects is therefore untrue. It also is needlessly self-limiting, forestalling fresh thinking that could open new possibilities.