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The past year has not been kind to people concerned about Staunton’s shortage of affordable and working-class housing. Despite an initial outpouring of interest about the issue, with a couple of hundred people turning out for two housing “summits” focused on the Staunton-Augusta-Waynesboro (SAW) region, attendance at working groups spun off by the summits has dwindled month by month. A much-awaited regional housing study, expected last summer, was finally released a couple of months ago and promptly sank from sight due to its leaden content. Staunton’s housing strategy group managed to stretch four 90-minute meetings across seven months without anything more to show for its efforts than a dozen “strategies” that could have been cooked up over a weekend, most of them built on on verbs like “explore” and “develop”—strategies, in other words, that are still in the early conceptual stage.
And then, of course, there’s this year’s federal torching of an already inadequate social safety net of grants, vouchers and other resources that much of the local planning didn’t anticipate. Expect much back-pedaling and wheel-spinning in the months ahead.
It therefore may come as a surprise, amid all the doom and gloom, to learn that this past Thursday’s meeting of the SAW housing stock working group had a breakthrough, of sorts, with the invited presence of two local developers. Although it might seem obvious that any serious exploration of housing issues would require participation from the supply side of the demand-supply equation, virtually all local discussions on the subject have been dominated by everyone except those who actually plan, build and sell the housing that everyone else laments is in short supply. So—genius. And good news, too.
The bad news is that this belated course correction was attended by only half-a-dozen working group members, with three more patching in via Zoom. The further good news is that the entire session was taped, and is accessible here: SAW Housing Stock Work Group Meeting-20250508_100405-Meeting Recording.mp4.
The developers who broke out of their comfort zone were Scott Williams, of the Crescent Development Group in Charlottesville, and Tommy Shields of Ivy Ridge Developers, in Waynesboro. That their attendance was unusual was evidenced by group member Rick Kane’s earlier efforts to recruit three other developers to address the group, none of whom could be bothered to respond to his first and second emails, Kane’s long history as a local real estate broker and former builder notwithstanding. Developers, as Williams readily acknowledged, tend to keep a low profile. Virtually anything they say, no matter how responsive to community concerns, tends to be quickly discounted as self-serving, and no one wants to be a punching bag.
Yet that’s been our loss. Who else, after all, is better positioned to tell us what it would take to get more affordable housing built?
THE EASIEST ANSWER TO THAT QUESTION, according to both Williams and Shields, is simply this: encourage greater housing density.
While not dismissing other development hurdles, such as a shortage of skilled workers or high fees and interest rates, the two developers agreed that the quickest way to get more housing is to increase the allowable “number of units per linear foot of road.” That’s why so much recent construction in the SAW region is of townhouses, which require lots that are only 20 feet wide, versus the 80 or 90 feet that a single-family home needs. Smaller frontage requirements mean more housing units per acre. And more housing units mean a broader base over which to spread costs, resulting in a lower cost per unit. Fifteen or 20 homes on one acre can be sold at a significantly lower price than just two or three single-family homes built on the same lot.
But off-setting the construction math is an equally straight-forward political calculus that occurs when high-density development is proposed for an area of low- or even medium-density zoning—and in Staunton, that covers a lot of ground. (The city’s most recent comprehensive plan indicates that 63% of Staunton’s vacant/undeveloped land is zoned for residential use, with two-thirds of it designated R-1 or R-2, both low-density classifications that allow only detached single-family homes on large lots with extensive setbacks.) Any developer seeking a waiver to exceed density limits can expect an angry crowd of nearby homeowners, gripped by visions of plummeting property values, to descend en masse at public hearings to oppose any change. And public officials, no less than developers, don’t want to be punching bags.
The upshot? Despite a successful downtown core of relatively dense, mixed-use development that exists only because it predates current zoning restrictions, much of Staunton resembles a suburb more than an urban district. Absent, by and large, is what developers refer to as “the missing middle” of housing options, a diverse palette of housing options along the affordability spectrum that includes duplexes, fourplexes, bungalows, cluster homes, cottage courts, courtyard apartments and living/working combinations, such as apartments above street-level stores and businesses. Nor, despite all the recent attention to the issue, is that likely to change, given widespread fears of public backlash—yet as Williams observed, “If you create policy based on never having the phone ring, we’ll never get to where we need to be.”
Indeed, Staunton’s housing market has been shaped by decades of these and other policy decisions baked into its zoning code that send a clear, if not always intended, signal to developers. Many municipalities, for example, have ordinances enabling the creation of planned unit developments, which can include a wide variety of housing styles as well as commercial and office space. Staunton does not. And while city officials say they are open to such designs, developers must file for special-use permits each time they want to build a mixed-use development, sending a very clear message that this is not a normal course of business. Small wonder that little changes.
City housing planner Rebecca Joyce attempted to put a positive spin on this approach by explaining that requiring special-use permits enables city planners to “help the developers tailor their projects” to Staunton’s often quirky lots and challenging topography. But this presupposes that developers aren’t up to the task on their own, or that they won’t ask for help if they need it. Moreover, as Williams pointed out, every special-use permit application amounts to a bespoke mini-ordinance, eating up city staff time and causing costly delays for developers, whose financing costs don’t get suspended while the bureaucracy grinds on.
What became clear Thursday, as Williams and Shields shared their frustrations, is that Staunton is caught between a relatively inflexible approach to zoning that is more suitable for suburbia, on the one hand, and an exploding need for the kind of housing that suburban zoning can’t accommodate, on the other. The city can have one or the other, but it’s hard to see how it can have both.
DESPITE THIS BASIC BUT LARGELY UNNOTICED TENSION, Staunton has in fact made some strides recently towards grappling with its growing housing needs. Perhaps most notably: whereas just a few years ago the city maintained it had no role in assuring an adequate housing supply, there now is at least a recognition that city policies and regulations can enhance or hinder how the private sector plays its role.
So, for example, the city council recently reduced its parking space requirements for new construction, thereby allowing more developable land to be used for housing rather than asphalt. It has started exploring the possibility of creating a land bank and a land trust, which would enable the city to condemn abandoned properties and rehabilitate them. It is discussing adoption of an accessory dwelling unit (ADU) ordinance, which would allow homeowners to build or to convert part of their property into a second, smaller dwelling. It is contemplating establishment of a city housing commission.
But if the housing strategy workgroup it created last year is any indication, progress on these and other initiatives will be slow and fitful. Aside from its leisurely meeting schedule, the workgroup—like the SAW working groups—was further hampered by the conspicuous absence of builders and developers at the table. Its agenda was set entirely by the city planning department, with no noticeable initiative by group members, no examination of competing values or perspectives and little if any dissent from agenda assumptions. No wonder, then, that the city’s own role in creating the current, unacceptable housing crisis was never questioned, much less addressed.
While creation of the housing strategy workgroup can be viewed in theory as a progressive step forward, its undifferentiated makeup and spoon-fed content ensured a conservation of the bureaucratic status quo. In the absence of anyone like Scott Williams or Tommy Shields, city planners had no one holding up a mirror for them to contemplate their own role in perpetuating the problems they purportedly were addressing.
Looking askance 