The data center runaround continues

(Reading time: 5 minutes)

Just one week after the chairman of Staunton’s Economic Development Authority tried to assure city residents that when it comes to data centers they have nothing to worry about, Staunton’s mayor followed suit. Michele Edwards’s three-page calming of the waters, read into the record (see here, starting around the 49-minute mark) at the Sept. 10 city council meeting, was considerably longer than the brief remarks offered Sept. 3 by Billy Vaughn, but otherwise covered the same ground:

  • There is no data center being built at Staunton Crossing, nor has an application for such a center been received;
  • The idea of recruiting a data center for Staunton Crossing dates back to 2019 (in reality, 2018), when it became part of the city’s marketing plan for the industrial park;
  • Despite the marketing plan, the city’s zoning code does not permit data centers and would have to be amended to allow such a project;
  • Any necessary changes to the zoning ordinance would have to go through an appropriate review process, including public hearings—so, in essence, no need for Staunton residents to be concerned about a data center sneaking into town.

If only it were so simple.

In addition to the above similarities, Vaughn’s and Edwards’s assurances both ignored the fundamental question of why a data center is being pursued in the first place—thereby raising all the angst to which they have half-heartedly responded. It’s as though the two of them were poking at an ant hill while simultaneously saying “Don’t worry—they won’t bite. Look at the length of my stick!” But why poke it in the first place?

The “stick” in this analogy is the city’s zoning code, which is more of a slender reed than either Vaughn or Edwards will admit. Staunton Crossing is zoned partially B-2, General Business District, and partially I-2, Heavy Industrial District. Both classifications incorporate the permitted uses of their more restrictive counterparts, which means that any use permitted in I-1, Light Industrial District, is also permitted in I-2. None of these district ordinances make any reference whatsoever to data centers. Indeed, Staunton’s entire zoning code is silent on the subject, presumably because such centers were never envisioned as a possibility.

That’s important to remember when Vaughn states that Staunton Crossing’s zoning “does not permit data centers,” or when Edwards echoes with the assertion that “data centers were not, and still are not, a permitted use in the City of Staunton.” The agnostic zoning code neither allows nor disallows such centers. It simply turns a blind eye to the very idea, leaving the whole thing open to speculation and wild-assed interpretation.

By comparison, Staunton has had no problem articulating just what kinds of industries it does not want. The I-2 zoning description includes 53 prohibited uses, much of it reading like a century-old inventory of industrial processes, from candle and gunpowder manufacture to fat rendering and leather tanning. Yet for all that specificity, there is not one prohibited use that can be associated with high tech, such as semiconductor manufacturing. In most respects, the zoning ordinance is an antiquated tool that hasn’t kept up with the times.

(As an aside that speaks to the sensibilities of those who crafted these rules: among the permitted uses in the I-1 district are “adult businesses,” which receive a page-and-a-half of rules micromanaging their operations—far more than for any other endeavor.)

There also are various loopholes carved out for the heavy industrial district, starting with the caveat that its “regulations are designed to permit the development of the district for almost any industrial uses”—a invitation so broad that it presumably led to the highly specific list of exceptions. The industrial ordinance also asserts that, after review, “other uses of the same general character and compatible with those uses” already permitted in the ordinance also may be allowed. It’s worth noting, therefore, that those permitted uses include public utility service yards or electrical receiving or transforming stations—uses one could claim are analogous to a building full of electrical switches, which is one definition of a data center. Other potentially analogous permitted uses include warehouses and solar energy facilities (a rare contemporary note).

A general business district, meanwhile, allows “processing and manufacturing establishments that are not objectionable because of smoke, odor, dust or noise when the processing and manufacturing activity is conducted entirely within a completely enclosed building and where there is no storage or supplies or equipment on the premises outside the building.” It doesn’t take a lot of imagination to see how that passage alone could undergird an argument about processing establishments—data centers—that are never mentioned by name or specific function within the city’s guidelines.

The point here is not to provide a road map for someone seeking to build a data center in Staunton, but simply to point out the hollow nature of the reassurances our local officials are providing. In doing so, they frittered away an opportunity for leadership on an increasingly contentious issue—one so of the moment that Congressional candidate Beth Macy, for example, recently pledged to work toward a moratorium on new data centers until new guardrails can be built around their development.

“Up and down the Shenandoah Valley, big tech developers are coming into rural communities, getting local officials to sign non-disclosure agreements, and steamrolling local opposition,” she wrote on her campaign Facebook page following a visit to Shenandoah County, where a hotly contested 2-million-square-foot data center has been approved for construction by the Strasburg town council. That project is being planned for the town’s 80-acre industrial park, which is a third the size of Staunton Crossing.

Our local officials can tell us until they’re blue in the face that we don’t need to worry about that sort of thing happening in Staunton because our zoning ordinances protect us. But that claim becomes at least questionable to anyone who reads the ordinances, and it becomes farcical in the context of a Staunton Crossing marketing plan that promotes itself as “the perfect destination for businesses in a range of industries, including . . .  data centers.”

That’s perfect, all right. Just perfect.

On having a cake and eating it, too

(Reading time: 7 minutes)

Staunton has a coming-of-age problem. Like a teenager who desires to be one of the cool kids by hanging out with a fast crowd, while simultaneously being repelled or frightened by what that might entail, city leaders are tying themselves up in knots over just what they should do about data centers. And as anyone familiar with teenage angst can tell you, getting all wobbly about core values usually doesn’t end well.

Here’s where we are right now:

Just shy of eight years ago—on Nov. 8, 2018—a group of 30 city and business leaders was convened by the  Timmons Group, a civil engineering consulting firm, to come up with a plan for developing a 300-acre economic development site on the east end of Staunton. After a second, similar meeting that tweaked the results of the first, a resulting master plan for Staunton Crossing was approved by city council. The plan envisioned a mix of advanced manufacturing, office, and small retail use—and, yes, a data center.

Eight years later, the master plan remains unchanged even as data centers have fallen into public disfavor, their size and numbers exploding across the American landscape. As loud, voracious consumers of electricity and water, such centers have become widely stigmatized as an environmental burden that exists primarily to serve an artificial intelligence industry viewed with even greater public apprehension. And while the primary purpose of Staunton Crossing ostensibly is to create well-paying jobs, data centers require shockingly few employees once they’re up and running, which begs the question of why the city is pursuing them in the first place.

To be fair, little of that was understood in 2018, when data centers still enjoyed a reputation as a clean industry. But as they’ve proliferated and their hidden costs have become better understood, public concern and opposition have grown nationally and locally. Alarms have sounded, red flags raised. Although the plan for Staunton Crossing contemplates a data center of less than a million square feet, or just a fraction of the size of hyperscale centers capturing today’s headlines elsewhere, that’s still a lot of stress on a city with an aging water infrastructure and on an electric utility with dependability problems. (See here for a good overview of Dominion Energy.) So why even go there?

Moreover, this isn’t a one-and-done. Newly recognized problems associated with data centers keep cropping up, such as the recently announced results of an Arizona State University study that found that the cooling plumes emitted by data centers can raise surrounding community temperatures by four degrees. Or consider industry efforts to deal with the cooling issue by going to two-stage heat exchangers that use far less water—by relying on Pfas “forever chemical” gases. Although the gases are contained in closed-loop systems with no direct emissions, fugitive emissions and the possibility of industrial accidents resulting in environmental releases are raising numerous legal challenges.

Within that context, Staunton’s approach to data centers has been downright two-faced. On the one hand, the city’s marketing materials continue to promote Staunton Crossing as “a prime location for data centers” because of the city’s low risk of natural disasters, as well as the availability of “low-cost and reliable electrical service” from Dominion Energy”—which may come as a surprise to the folks at the Central Shenandoah Planning District, who recently updated  the local hazard mitigation plan and noted just how unreliable electric service has become in our area.

On the other hand, city officials repeatedly try to soothe public concerns by observing—correctly, but misleadingly—that the city’s zoning code doesn’t include data centers as a permissible use in its light industrial and general business areas, which is how Staunton Crossing is zoned. So, for all you nervous nellies out there—no reason to worry. Right?

How weirdly passive-aggressive is that? The city recruits data centers for Staunton Crossing—but placates local concerns about data centers by noting that such uses aren’t allowed at Staunton Crossing.

Such reassurances are obviously superficial, since zoning limitations can be undone by amending the code or via a special use variance. But by clinging to such a hollow rationale for maintaining the status quo, city leaders maintain a “having our cake and eating it, too” position, leaving open the possibility that a data center might fall into their laps without their having to take a position on whether that’s actually a good idea. Were that to happen the zoning issue would then have to be addressed, of course, which would mean public hearings and passionate arguments and lots of hard feelings, but with all that sturm und drang overshadowed by the dangling bait of a multi-million-dollar development proposal that the city itself had solicited.

That sounds an awful lot like a strategy ripped from a teenager’s playbook—the one about begging for forgiveness rather than asking for permission,.

Just such juggling was on display at this past Thursday’s meeting of the Economic Development Authority, which had been expected to include a presentation by the Timmons Group of an updated Staunton Crossing business plan. Such an update was teased in early April, when Tim Davey, the group’s director of economic development, conceded to city council that much had changed since the plan was first approved and that it was long overdue for a face lift. But while he acknowledged that data centers have become enormously controversial, Davey nevertheless urged city leaders to leave the basic marketing mix unchanged, suggesting that there are workarounds for perceived problems—workarounds like, say, a small nuclear reactor to meet data center energy needs.

Davey also assured the city council that a refreshed business plan could be ready in as little as 90 days. Five months later, however, the update won’t be aired before the EDA’s next meeting, on Oct. 8, ostensibly because the Sept. 3 meeting had an overly subscribed agenda. Indeed, the data center question would not have arisen at the meeting at all if not for a short statement read at the end of the public session by authority chairman Billy Vaughn, who opened by acknowledging that there have been “numerous inquiries, comments, and questions regarding the current or potential siting of a data center in Staunton Crossing.”

Without describing those concerns, Vaughn went on to claim that since the business plan and its inclusion of a data center “was prepared after public input, the document should not change until public input has been provided.” Repeating the rationale that Staunton Crossing’s zoning is industrial, “which does not permit data centers,” Vaugh concluded that any zoning change would require “public hearings by the Planning Commission with final decision by City Council.”

In other words, let’s kick this can down the road just a wee bit more.

That this kind of temporizing unnecessarily increases stress and anxiety among those paying attention to such things should be obvious, so here’s an idea: why not seek an amendment to the city’s zoning code now, before civic sensibilities get clouded by high-pressure utility and AI lobbyists promoting a data center already recruited by the city’s economic development staff? Why not make the Staunton Crossing pitch for data centers meaningful by holding public hearings to remove the chief regulatory hurdle such a center must clear before one gets enticed to the city? And if those hearings instead unleash widespread and vociferous opposition to making data centers a permitted use, in business or industrial zones or anywhere else, why not amend Staunton Crossing’s marketing plans accordingly? And. Stop. Wasting. Everyone’s. Time.

Such a preemptive move might require political courage and leadership, but one developmental benchmark that marks the transition from bewildered adolescence to adult maturity is the recognition that everything has a price. That there is no free ride. That a crucial trick to living well comes from divining, as best we can, the true cost of something before taking it on.