(Reading time: 17 minutes)
A draft of Staunton’s revised and updated Comprehensive Plan is out for review, following 18 months of data collection, meetings and pulse-taking—including hundreds of colored dots on a wall of easels—and presumably is heading for rapid city council adoption in early June. Public comments are being received until May 26. We should hope there are many.
As plans go, this latest iteration is an improvement over the original, which was adopted July 11, 2019—before Covid and before the post-pandemic explosion in real estate prices, an affordable housing crisis, devastating downtown floods and numerous other shifts in the firmament. That initial “plan” was far more descriptive than prescriptive, more a gazeteer than a road map suitable for navigating two decades. Its conservative approach meant the original plan avoided being derailed by the Covid era, but even on those few occasions when it tried to peer into the future it often missed the mark, as when it projected that Staunton’s population in 2040 would be 25,442—a number the current draft revises upward by 10%.
Predicting the future is tricky business, to be sure. But the 2019 plan also was hindered by its blinkered view of what properly falls within the city government’s scope of responsibilities, a perspective shaped at least as much by philosophy as by financial limitations. The plan’s view of housing, as “primarily a private system that is influenced by factors beyond those controlled by local government,” is perhaps the most egregious example of a hands-off attitude that produced a planning document with obvious blind spots. The result was a soulless slab of prose, devoid of vision or inspiration, suffocated by the expectation that the Staunton of 2040 would be just like Staunton in 2020 only more so.
The new draft, by contrast, takes a more expansive view of the city’s role, which is a welcome change. But it also goes to the opposite emotional extreme, so devoted to “vision” that it often reads like a romantic ode, a fulsome psalm to a city that is welcoming, vibrant, empowering, resilient, inclusive, thriving, harmonious, sustainable . . . and on and on. Fair enough—who wouldn’t want to live in a place like that?—but at some point it does become a repetitive blur. The new draft also is big on graphics and states forthrightly it intends to “minimize text,” which may be a nod to shortened attention spans but which undermines its credibility as a planning document. We think, analyze and plan more with words than with images, although images do provide a better complement to the whole “vision” thing.
But whether dry or frothy, both the original and the revision fall short of being either “comprehensive” or of being a “plan.” The update is more aspirational than the original, to be sure, but its attention to detail is erratic and uneven, ranging from the highly specific—even providing exact dollar amounts for specific sidewalk expenditures—to the kind of broad-brush statements of intent with which no one can quibble but with little or no guidance regarding how to get there. The lack of sufficient affordable housing, to offer just one example, is acknowledged as being “a foundational theme that touches nearly all chapters” of the plan, yet the housing section has the least number of proposed “tactics” of any of them, and even those few are wan at best.
Does it matter? On the plan’s own terms, it should. The Comprehensive Plan, according to its introduction, “guides Staunton’s efforts to update local ordinances, justifies city programs and initiatives, helps officials set budget priorities, and directs decisions or development applications.” In other words, the plan defines what’s important and what isn’t. If something isn’t in the plan, it doesn’t exist and stands a good chance of being overlooked. Any evaluation of the plan therefore should pay as much attention to what isn’t there as to what is.
Land Use
In the news business, it’s called burying the lede: starting a story with peripheral details, only getting around to the core concept many paragraphs later. In the section on land use, the lede is buried in a grey table of “tactics” that makes passing but repeated mention of “updates to the Zoning Ordinance” to solve various problems (infill, residential development in commercial districts, cottage courts, accessory dwelling units, etc.) without any prior narrative introduction of the ordinance, its limitations, or whether the whole thing should be overhauled rather than be subjected to a thousand tweaks and cuts. Instead, the explanatory text preceding the “tactics” (recommendations) is replete with mostly generic drawings of various land uses and how they might be improved, seemingly borrowed from the Cincinnati Urban Design and Architecture Studio, together with concepts like “building to street ratios” that it doesn’t explain. It’s all very colorful, but given the lack of a comprehensive review of the zoning code, mostly unhelpful.
How much more useful would this have been if the plan’s drawings were of actual Staunton city blocks, the streets and existing buildings clearly labeled, together with a vigorous discussion of how Staunton currently assigns land use and how it might do so differently? As it is, an ostensibly comprehensive plan casually presents information that should—but doesn’t—elicit sharp questioning, such as its unquestioned endorsement of reserving nearly a quarter of the city’s land for “heritage farmland.” Should it? Why? How is it sensible to set aside municipal acreage for cattle grazing when we’re surrounded by the state’s second largest agricultural county?
That’s not to say that the misleadingly labeled “ag-forestal” (much more ag than forest) corner of the city should be turned into suburbs, but that there is no sign that the comprehensive plan even considered alternative uses for the land. It also plays into repeated nonsense like this statement: “Trends analysis indicates that roughly 86% of Staunton’s land is already developed, meaning future housing growth will rely primarily on reinvestment, infill development, and reuse of existing structures.” That sounds dire, doesn’t it? But given that 22% of Staunton’s land mass is, as just noted, undeveloped agricultural land, it’s also absurd.
A more accurate—and helpful!—statement would be that “roughly 86% of Staunton’s land is already developed under current zoning constraints,” which opens the door to all kinds of fresh possibilities. Zoning is something we invented. It’s something we could change. And if we did, it’s amazing how much land would abruptly be available for all sorts of urban designs.
Farmland aside, there are numerous examples of ostensibly “developed” but underutilized land in Staunton. Consider, for example, the commercially zoned dog-leg rectangle between N. Central and Augusta that runs from West Frederick to Pump Street. Covering approximately 7.5 acres, this three-block area is immediately adjacent to the much more densely occupied multi-use downtown area that is generally regarded as an example of enlightened land use. But what do we find here? Five financial institutions, two fast-food restaurants and a store-front church—eight buildings altogether, with a combined footprint a tad over 35,000 square feet, covering just 11% of the land they occupy. As for the other 289,000 square feet of that “developed” land? Mostly asphalt parking lots and driveways.
Imagine if, instead of all those borrowed graphics, the plan had mapped out this three-block expanse and showed how it could be redeveloped for maximum use and return on the dollar. Yes, the land is privately owned. But the private sector, more readily than government, recognizes how it benefits economically from greater density and its synergistic effect on business. What the private sector doesn’t have is the overarching vision and resources to assemble such a transformation. That’s where the comprehensive plan could make a difference.
Blind Spots
The unquestioned acceptance of continuing the ag-forestal land-use designation is symptomatic of a bigger problem within the comprehensive plan: that of failing to see or question what’s right in front of our faces.
Decaying churches
Staunton is chock-a-block with churches, many with congregations that are aging out and increasingly unable to support large sanctuaries. Some are relatively modest, others may include spacious grounds and additional buildings. But like aging parents with a house stuffed full of belongings that no one will know what to do with when they die, too many will pass away without proper dispensation of their assets. For one example of what that looks like, see the former Bibleway Community Church on West Beverley, vacant for all of this decade and increasingly showing it.
Aging churches can be revitalized or repurposed in various ways, most notably but not solely as affordable housing. But whatever transformation may occur often requires the intervention of an outside agency, such as the city, working from an inventory that assesses which churches can continue to flourish and which ones need hospice care. Most critically, repurposing church properties typically requires someone else to initiate the conversation, since most aging congregations are reluctant to acknowledge they can no longer support their long-established houses of worship. That’s an understandably delicate exchange to have, but it only gets harder the longer it’s postponed.
Even without an inventory of an estimated 76 Staunton churches, there are a couple of obvious places where the comprehensive plan could get the ball rolling. The Marquis Memorial United Methodist Church on West Beverley, for instance, has more than two acres fronting on one of the city’s principal gateways, as well as several vacant and near-vacant buildings. It also has a dwindling congregation and can afford only a part-time pastor. Heating and cooling costs for its large sanctuary are so high that the church frequently holds services in other spaces on the property that have lower ceilings. How much more productively could that property be used?
Or consider Christ United Methodist Church on Churchville Avenue, also a Staunton gateway. A potential candidate for revitalization rather than repurposing, Christ United sits on five acres that present several development possibilities. Some of that land, for example, could be used for housing or a mixed-use development that would generate revenue for the church, thereby creating an income stream that offsets declining financial support from a diminishing congregation. But here, too, it might take creative city outreach to set such a change in motion.
Other iffy assets
Numerous though they are, Staunton’s churches are hardly the only large buildings that are under-utilized or facing obsolescence. Two of the most notable are the vacant and decaying Ingleside Resort, on the north end of town, and the spooky, shuttered sanitarium next to the Frontier Culture Museum. The former apparently is mentioned nowhere in the comprehensive plan. The latter gets a nod in one of the two appendices, in which attendees at an open house suggested the “DeJarnette campus” has development potential. No explanation or context is provided for that description, which would be meaningless for Staunton residents without a good historical grounding, and no attempt is made in the plan to explore the development potential of either property.
An even larger property within the city, widely referenced by the plan as a notable asset while avoiding a direct examination of its precarious outlook, is Mary Baldwin University. The plan does make a brief suggestion that the city should “develop plans for what to do if the worst-case scenarios unfold,” but then fails to describe what those scenarios might be or how the city might respond. That’s unfortunate. The university encompasses 58 acres of prime land and multiple buildings, including dorms that could be repurposed as low-income housing. While closing the campus would be a significant loss to the city, it would open other possibilities to which Staunton should be ready to respond in a timely fashion.
In addition to such major examples, Staunton has numerous vacant buildings whose existence the plan acknowledges but doesn’t address, beyond mentioning that it would be a good idea to inventory them. We’ve known that for years, of course, but for some reason such an inventory has yet to be assembled, which means the city is often flying blind when trying to match unmet needs with unused assets. One example is the city’s recurring failure to find space for a day shelter for the homeless—even though there is, and has been for quite some time, a vacant storefront right next to city hall, as well as several vacant buildings on South Augusta Street, all of which would be more than sufficient for the purpose. And then there’s the former Coca Cola bottling plant at the intersection of Augusta and Churchville streets, which at one point was eyed as a possible brewery but which remains empty year after year.
How is that we have people who need a roof over their heads, and buildings that have roofs but no tenants? And how is it that such an obvious pairing of needs and resources goes unaddressed in the city’s “comprehensive” plan?
Infrastructure
Sewer and stormwater systems are among the infrastructure elements that make it possible for more than 25,000 people to live in close and supportive proximity to each other. But so is the network of water mains and pipes that delivers potable water to every city home and business, and while the comprehensive plan has much to say about storm water it is almost entirely silent about the drinking kind.
That may be the inevitable result of the very visible destruction caused by recent flooding, leading to the plan’s emphasis on storm water management, versus the comparative invisibility of the water that’s being moved underground. On the other hand, last year’s major water-main break came in the middle of the comprehensive plan’s drafting process and should have been top of mind. Instead, the plan says nothing at all about pipes that are now more than a century old, or about a water delivery system that loses more than one in every four gallons that are pumped into it—a rate nearly twice the national average—or about the $40 million to $50 million the city says it will need to fix these problems.
The city shows no sign of knowing where that money will come from. This plan won’t be any help in that regard.
Economic development
To read the comprehensive plan, you might think that the only economic vitality in Staunton is centered on the downtown area, and that the only kind of business the city wants to attract is the kind that plays well with tourists: outdoor recreation, arts and music festivals, restaurants, galleries, theaters, pop-up markets and so on. If the city wants to attract manufacturing of any sort, you wouldn’t know it from this document. Nor would you know what kind of business development the city would like to see along Greenville Avenue or Route 250.
But the plan’s biggest economic oversight is the blind-eye it turns toward Staunton Crossing, which it mentions not at all despite the millions of dollars already poured into that industrial park’s development. That may be because among the park’s targeted industries is a data center, with all the electricity and water consumption issues and controversy that entails—reason enough, perhaps, to just pretend that there’s no “there” there. Unfortunately, that also means there is no consideration in the plan of possible alternatives for the park, such as manufactured housing or solar panels and batteries, which would create many more long-term jobs than a data center and at a far lower social and environmental cost.
Ignoring the inevitable
Unlike blind spots, which refer to things the plan simply doesn’t acknowledge, there are several problems or issues the comprehensive plan does see—and then ignores.
Homelessness
As mentioned above, the new comprehensive plan goes where the old one didn’t by recognizing the centrality of housing to virtually every aspect of the city’s vitality, from economic development to meeting educational needs to community health. And as have other plans that seek community input, the draft plan acknowledges public concern about the consequences of inadequate affordable housing. When plan consultants conducted what they describe as “public intercepts,” housing was the number one concern voiced by the people they encountered, by far. Attendees at an open house highlighted “the lack of focus on vulnerable populations, particularly homelessness, in current plans.” Vision statements for the city called for “more services for the unhoused.”
So it comes as a surprise that the comprehensive plan presents not even one suggestion for meeting the needs of people who lose their homes, even as it gives pro forma recognition to “the challenges faced by people facing homelessness.” Instead, it deflects. Housing is a “national issue,” the plan explains, presumably as much beyond local control as climate change. “Local efforts are unlikely to ‘solve’ the housing affordability problem.” (Bye-bye, Staunton Housing Commission?)
But failing to “solve” the housing affordability problem, it should go without saying, only guarantees that the number of people who are homeless will continue to grow. Indeed, Alec Gunn, executive director of the Waynesboro Area Relief Ministries, says that demand this past winter for overnight emergency shelter grew 26% over the previous year, even as the number of churches willing to provide such shelter is declining. Efforts to create a day shelter for the homeless have been even more ragged, with a church that was intermittently open for that purpose last summer—a first—declining to do so again this year.
Regarding all this and more having to do with homelessness, the comprehensive plan is silent.
Student population growth
While the plan draft acknowledges that Staunton’s public schools are at or beyond “functional capacity,” its forecast of what that means for the future is tentative at best—even as it cites the possibility of “urgent space management.” “If” current population growth continues, the plan states, “further modular units and long-term facility expansions will be necessary.” But the plan makes no effort to project how much the student population may grow, or in what parts of the city, basically deferring to Staunton City Schools to “assess current conditions and identify future infrastructure, modernization and capacity needs.”
That may be appropriate in jurisdictions where there is greater distance between municipal and pedagogical governance, but the two are intertwined more tightly in Staunton. The city, because of its planning and zoning responsibilities, is in a better position than the school district to assess future growth patterns. At the same time, the city inevitably will be involved in whatever financing is needed for new school buildings, and possibly for expansion or renovation of existing facilities, suggesting that city planning for such developments should be more proactive than the comprehensive plan contemplates.
In closing . . .
To the extent that the revised comprehensive plan is more user-friendly than its predecessor, thanks to more graphics and minimized text, it may pull in more eyeballs and thereby increase public engagement. That’s a good thing. The not-so-good thing is that such overly visual and summarized presentations tend to diminish critical analysis, acting like cotton candy for the brain: long on mouth-feel, but neither filling nor nutritious.
Much of what the comprehensive plan presents is a distillation of the aspirational and critical comments it received from the public in multiple forums—and yes, that’s also a good thing. But most of that feedback was in response to alternatives presented by the plan’s architects (for this feature, do you prefer A or B?), which means public input was largely limited to the subjects and choices it was given. That’s why the plan has so many blind spots, and presumably many more than the few I’ve offered. And when the public was given a more open-ended opportunity to voice concerns, subjects it raised that didn’t fit within the plan’s parameters often would be acknowledged but then ignored.
Making 20-year decisions based on how many colored dots ended up on a series of easels, which was one of the primary methods used to solicit public feedback, is better than casting a series of animal bones onto a blanket to divine the future. But not that much better.
Looking askance 